Intermittent claudication is a condition where patients experience muscle pain upon walking that disappears when the patients stops. The condition can keep patients from getting the exercise they need and, in more severe cases, leave patients unable to walk freely, making them prisoners in their own homes.
PLETAL®, a joint product of Otsuka America Pharmaceuticals, Inc. and Pharmacia & Upjohn, combats intermittent claudication and lets patients walk farther with less pain. PACE capitalized on this effect by creating the "More Miles Per Lifetime" campaign; a distinctive graphic of this campaign was a pair of worn shoes featuring an odometer. This graphic actually became part of the PLETAL logo, as did the tagline "More Miles Per Lifetime."
As a member of the PACE studio, I worked on the layout and art correction for the following PLETAL pieces.
For more information about this campaign, please visit http://www.cpsnet.com/reprints/2000/08/ShoeAdPleta.pdf.
Unless otherwise noted, all text, art, code or other content ©1999-2006 Carolyn M. Wallace.
