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Does your marketing department understand how syndicating your site could build better customer relationships? Do your Web technicians know what the "inverted pyramid" style of writing is?
It's tough managing a company Website. You know what your business goals are, but you have trouble explaining them to the IT people, while they have problems explaining how the latest Web tricks could improve your bottom line. You have a desk full of site use statistics, but no one who can tell you -in plain English - what they mean. And your customers are complaining that they can't find what they want on your site.
What you need is someone who understands both the business and technical sides of your Website and how to make them function at their best. That's where I come in.
I am a technical writer, editor, graphic artist, and Certified Internet Webmaster, with experience in advertising, marketing, and Web development for e-commerce. Browse through my site. If you like what you see, and would like to add me to your team, please drop me a line.
Unless otherwise noted, all text, art, code or other content ©1999-2006 Carolyn M. Wallace.
