"Partnerships Produce," a corporate outreach effort from Schering/Key, extolled the benefits of physicians and pharmaceutical companies working together and the usefulness of Schering/Key's Physician PRN program. The handshake was a piece of stock photography that was retouched in Photoshop. The logo for the American Academy of Family Physicians was embossed on the cufflink of the man on the left; the Schering Key logo was embossed into the cloth of the man on the right's jacket. Notice the use of one of Schering's logo colors in the text box at the bottom, creating a branding look that identifies this as a Schering/Key piece. I was also responsible for creating the Physicians' PRN logo at the bottom right.
Unless otherwise noted, all text, art, code or other content ©1999-2006 Carolyn M. Wallace.
